About us

EmmaLife is your personal pension companion, which enables you to take out your life insurance online in a self-determined manner and with a good feeling. We help you to secure your loved ones financially so that you can focus on what matters in life.

Our mission

We started with the question: Why is insurance perceived as complicated and annoying and how can we change this? Our answer to this is EmmaLife - a platform on which everyone has the opportunity to find out about term life insurance easily and transparently. A degree is inexpensive, individually and digitally possible. We only recommend the life insurance that you really need. No more and no less.


Our team

Get to know the creative minds behind EmmaLife.

IllustrationOliver JohnsonManaging Director
IllustrationSamira LiebendörferUX/UI Designer
IllustrationVirginia BeljeanMarketing & Communications Specialist
IllustrationJurij MünsterUX/UI Designer
IllustrationNenad KrnetaFrontend Developer
IllustrationMarika ThomaserIntern UX Research
IllustrationMarija KneževićBackend Developer
IllustrationChristophe SchwyzerSenior Frontend Developer / UI Architect

First the customer need, then the feasibility. Working radically from the customer in an industry steeped in tradition is both an incentive and a challenge.

Oliver Johnson, Managing Director

The best of two worlds

Innovation and competence: A startup’s creativity combined with Pax insurance’s experience.


Your digital assistant

EmmaLife offers a prevention platform for any life situation. Thanks to new ideas, digital processes and the willingness to approach insurances in a new way, we are able to offer fair products. Our credo is to offer individually tailored products at unbeatable prices.

The strong partner

With Pax in the background, you as an EmmaLife customer profit from the competence of an established and financially strong market leader. Pax is organised as a cooperative. This means it belongs to its customers and is solely obliged and committed to safeguard all members’ (customers’) financial security.

More questions?

Our insurance experts will be happy to provide you with information.